Getting information to today's technology driven, fast-passed news media takes more than eloquence. Newswires like Bloomberg, Associated Press and Reuters digitally scan releases for key phrases as literally thousands pass through their systems. Traditional sources like The New York Times, Conde Nast, Business Week and Forbes have print and on-line outlets. Blogs or sites like Digg, Twitter and Facebook, with "user powered content," drive each day's hot coverage.
Tagging, key words, RSS feeds have become more powerful than a press release or the most cherished contact list in determining when or if your messages reach the right people. Judicious e-blasts, carefully qualified lists, tailored messages, blogging are the new tools for building a meaningful buzz.
We are fluent in blending traditional promotions with the latest web-based interactive public relations options.